GS1 Sunrise · 2027

Your barcode is becoming a QR code. Get the product page ready first.

GS1 Sunrise mandates QR codes on every product by 2027. cqr.cx gives you a free, regulator-ready product page in minutes — with consumer feedback built in.

GS1 Digital Link EU FIC 1169/2011 DPP-ready (ESPR 2024/1781) ISO 14067 carbon GDPR · cookieless

See a real one

This is what consumers see when they scan the QR code on your packaging.

Atlas Organic

Tomato Soup

400 g · Ready to eat

GTIN: 5901234123457

cqr.cx/01/5901234123457

A B C D E

Per 100 g

Energy168 kJ / 40 kcal

Fat0.9 g

Protein1.4 g

↓ feedback widget below

Nutri-Score EU FIC 1169 Carbon footprint DPP-ready Allergens NPS feedback

Open the live demo

A real GS1 Digital Link page · indexable · no signup needed

What is GS1 Sunrise

The single biggest packaging change in 50 years.

The 1D barcode hasn't changed since 1974. Retailers are replacing it with a 2D QR that resolves to a regulator-ready product page. Here's what's coming.

2027 deadline

Major retailers go QR-first.

Walmart, Tesco, Carrefour, Lidl, Kaufland and Aldi have committed to scanning 2D codes at point of sale by ~2027. Producers without a GS1 Digital Link page risk delisting.

One code, many uses

POS, traceability, consumer — same QR.

GS1 Digital Link encodes the GTIN plus optional batch, expiry, and serial inside a single web-resolvable URL. The till reads it. The consumer opens it. No duplicate codes on packaging.

Adoption gap

Only ~11% are ready.

Most GS1 members haven't implemented 2D barcodes yet. The producers who claim their cqr.cx page now land in retailers' first-cohort programs — and ship to shelves on day one.

What you get

Every EU rule. One link. Free.

Your free cqr.cx product page covers every consumer-facing regulation FMCG producers worry about — without a CMS, a developer, or a packaging redesign meeting.

GS1-conformant resolver

Your product at cqr.cx/01/{GTIN}/ — the actual GS1 Digital Link spec format.
EU FIC 1169/2011 nutrition

Full per-100g table with energy, macros, fibre, salt — formatted per regulation.
Nutri-Score badge

Computed and rendered automatically from your nutrition values.
Allergens & ingredients

EU-mandated 14 allergens highlighted; ingredients with origin and percentages.
Packaging & recycling

PPWR-compliant material codes (PAP, PP, LDPE, GLS, FE…) with sorting instructions.
Carbon footprint

Per-serving CO₂e with ISO 14067:2018 attribution and a visual category bar.
DPP-ready

EU ESPR 2024/1781 data fields baked in — ready for Digital Product Passport when standards finalize.
Consumer feedback widget

Optional NPS / rating module powered by kazva.bg — anonymous, cookieless, takes seconds.

How it works

Three steps from waitlist to first scan.

01

Send us your GTIN and product data.

A short form or a spreadsheet. Nutrition, allergens, ingredients, packaging materials. We handle Nutri-Score and carbon-footprint math.
02

We generate the page and the QR.

cqr.cx/01/{GTIN}/ goes live. You get a print-ready vector QR for packaging artwork — plus a PNG for online product listings.
03

Consumers scan. You see the feedback.

Every scan is a data point. NPS ratings, comments, scan locations — flow into your kazva.bg dashboard in real time.

For retailers

Your suppliers' barcodes are about to change.

By 2027, the 1D barcodes on every shelf are being replaced by GS1 Digital Link QR codes. We help retailers prepare — at the till, in the warehouse, and inside your data warehouse. Quick chat?

Frequently asked

Common questions about GS1 Sunrise and cqr.cx.

What is GS1 Sunrise 2027?

GS1 Sunrise is the global retail initiative to replace traditional 1D barcodes (EAN/UPC) on product packaging with 2D QR codes that resolve to GS1 Digital Link URLs by 2027. Major retailer consortia — Walmart, Tesco, Carrefour, Lidl, Kaufland, Aldi — have set Sunrise dates around late 2027. Producers who miss the deadline risk losing shelf presence or having to print and ship duplicate codes during the transition.

What is a GS1 Digital Link URL?

A GS1 Digital Link URL embeds your product's GTIN (and optionally batch/lot, expiry, serial number) into a web-resolvable URL of the form `cqr.cx/01/{GTIN}/`. The same QR code that scans at point-of-sale also opens the consumer-facing product page. One code, many use cases — POS, traceability, recall, consumer information.

Does my packaging need to change?

You need to add a GS1-compliant 2D barcode (QR with the GS1 Digital Link URI inside it) to your packaging. Existing 1D barcodes can stay during the transition window. cqr.cx provides the URL plus a print-ready QR vector you hand to your packaging supplier — no other artwork change required.

How is this different from a regular QR code?

A regular QR code encodes any URL. A GS1 Digital Link QR code encodes a structured URI that includes GS1 identifiers (GTIN, batch, expiry, serial). This means it is readable by both consumers (open the URL in a browser) AND retail systems (parse the GS1 identifiers for POS scanning, traceability, recall management).

Is the page GDPR and EU compliant?

Yes. cqr.cx pages are static HTML with no tracking cookies. The optional feedback widget (powered by kazva.bg) is anonymous and cookieless. Pages are hosted in Cloudflare's EU data centers (Frankfurt, Madrid) by default. No consumer is identified or tracked across visits.

How much does it cost?

The basic product page is free — GTIN resolver, EU FIC 1169/2011 nutrition table, Nutri-Score badge, allergens, packaging codes, carbon footprint, DPP-ready badge. The paid tier adds the kazva.bg consumer-feedback analytics dashboard (NPS trends, driver analysis, monthly executive reports), multilingual content, and custom domain branding.

What's the upgrade path from free to paid?

Start free. Claim your cqr.cx/01/{GTIN}/ page in minutes. As your scans accumulate, upgrade to a kazva.bg account to read the consumer feedback (anonymous NPS, comments, scan geography). Your product page stays free forever — only the analytics layer is paid. No vendor lock-in.

What about the EU Digital Product Passport (DPP)?

EU ESPR 2024/1781 introduces a Digital Product Passport requirement for many product categories from 2027 onwards (textiles, batteries, electronics, construction first; food likely to follow). cqr.cx pages already include DPP-ready data fields — manufacturer, materials, recycling, carbon footprint. When DPP standards finalize for your product category, we will add format-specific exports automatically.

Limited first cohort

Get your page before Sunrise.

Claim your free GS1 Digital Link product page now. Land in retailers' first-cohort programs — not their delisting reports.